prime x goodbehavior
We're exited to announce the prime social x good behavior collaboration. With both on the rise, we are reworking what it means to bring fashion to the festival scene. This collaboration offers a full rollout of garments that supports festival terrain whether you’re a team member or festival attendee.
Focusing on minimalistic design and high functionality, these garments can be worn within and outside the festival experience. The prime x good behavior capsule offers all options for everyone no matter what the climate should be.