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Billboard Dance Power Players 2019: The Managers, Live Leaders & Tastemakers Shaping the Genre

Adam Lynn & Zach Ruben | Co-founders, Prime Social Group

The Columbus, Ohio based Prime Social Group remains one of the Midwest’s largest promoters, delivering headliners including Migos, Kaskade, Halsey, Diplo, ODESZA and Khalid to multi-genre festivals including Breakaway and Prime. Under the direction of co-founders Adam Lynn and Zach Ruben, the company sold more than 125,000 tickets in 2018 and this year expands to 11 festivals. Their Prime Brands opened offices in Nashville in 2018, and the newly launched Prime Artists recently closed a six-figure deal for upcoming hip-hop artist Kid Quill. 

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